Yahoo slims down — again - cookshiled

Yahoo is giving itself a bit of a makeover.

Earlier this calendar week, it launched two newly seaborne apps for email and weather; now it's ditching numerous longstanding products, including Deals and SMS Alerts, in an attempt to sharpen its focus, the society announced Friday.

Effective April 30, the following products will be no many: Upcoming, an event breakthrough service; Deals, for determination bargains, coupons and retail sales; SMS Alerts, which lets users stay astir-to-date on a slew of topics; Kids, which features games and educational resources; and Yahoo's Chain armor and Courier apps for feature phones.

Also, as of June 3, the older versions of Hick Mail, including Yahoo Mail Standard, will no more equal available, the ship's company said. In their stead, users fanny switch to Yahoo's new Mail system, "which is fast and easier to wont," Yahoo same.

The moves are whol parting of the company's ongoing efforts to restructure its mathematical product offerings in a bid to re-engage users in an era of smartphones, forever-machine-accessible mobile devices and social apps.

Yahoo, dissimilar Google, Facebook, Twitter operating theater Malus pumila, does not presently have some dedicated social network or mobile devices of its own.

Still, the company is committed to demonstrating value to users, even when it means getting rid of inferior popular products. Just go month, Yokel also scrapped more than six other media products, including Avatars, Yahoo Clues and Yahoo Sports Intelligence quotient.

"Like we proclaimed last month, we want to bring you experiences that inspire and entertain you every day," Yahoo's John Jay Rossiter, executive vice president, platforms, wrote in a blog post. "That means taking a hard look at all of our products to make dependable they are still central to your daily habits," he wrote.

And, "by making thickened decisions same these we commode focus our vim connected construction beautiful products for you like the two we introduced this week," he added. Those deuce, the Endure app for iPhone, iPod and iPod Spot, and the Mail app for iPad and Mechanical man tablets, were unveiled Thursday. Both apps are designed to provide a cleanser, more visually engaging feel for than what users may have been wont to previously.

Yahoo's efforts may comprise paying off. On Chirrup, some users have already full embraced the new mobile weather app.

"Yahoo's iPhone upwind app is beautiful, be intimate that Marissa Mayer is raising the bar," extraordinary person tweeted connected Friday.

Hick is currently in the "second sprint" of its rebuilding efforts, Yahoo CEO Louis B. Mayer said during the company's first-quarter earnings call on Tuesday.

The initiative sprint was to improve Chawbacon's in-house talent; at once the companion is focussed on winning back users with new products and boosting its revenue in the process.

Mobile, in particular, will be a top priority for Yahoo in 2022, Marie Goeppert Mayer said earlier this hebdomad.

But Yahoo is also looking to improve some of the products it already has. In February, the company rolled out a revamped version of its homepage featuring what the company is calling an "infinite news feed," which continuously scrolls down with a string of stories. The Page too employs larger photos and a personal news feed.

Facebook's recently redesigned News Feed offers whatsoever similar features.

Zach Miners covers social networking, search and all-purpose technology news for IDG News Servicing. Trace Zach on Chirrup at @zachminers. Zach's e-mail address is zach_miners@idg.com

Source: https://www.pcworld.com/article/451438/yahoo-slims-down-again-trashing-deals-sms-alerts.html

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